Global fast-food giant McDonald’s is taking fans on a trip to the Upside Down with an immersive campaign inspired by Netflix’s hit series Stranger Things. Ahead of the final season’s premiere, select McDonald’s restaurants across Brazil have been transformed to recreate the show’s eerie alternate dimension, blending nostalgia, pop culture, and interactive brand experiences.
80s Nostalgia Meets McDonald’s Culture
Developed by GALERIA.ag, the campaign coincides with a special Stranger Things menu in Brazilian outlets. Marketing Director Ilca Sierra of Arcos Dorados described the initiative as “two universes coming together,” highlighting McDonald’s deep cultural presence in Brazil—affectionately called “Méqui”—and the emotional resonance of the Stranger Things universe.
Restaurants now feature retro 1980s décor, vintage arcade lighting, and installations that mimic the Upside Down, offering fans a set-like environment for photos and social media engagement. McDonald’s signs across Brazil and other Latin American countries flicker in a nod to the series’ iconic energy surges, amplifying the immersive effect.
Digital Interactivity Enhances the Experience
Beyond in-store experiences, McDonald’s has rolled out digital features through the Méqui app, including a “Retrospective” tool that assigns users a role in the Stranger Things universe based on their app activity. The campaign spans multiple platforms, from TV and out-of-home (OOH) displays to social media and drive-thru interactions, ensuring fans can engage wherever they interact with the brand.
Stranger Things Menu Now Available
The full Stranger Things menu launched on November 25 and is available via dine-in, drive-thru, the Méqui app, and McDelivery. An exclusive tie-up with iFood provides free delivery for orders under the Stranger Things McOferta promotion.
This collaboration marks one of McDonald’s most ambitious pop-culture crossovers, combining nostalgia, storytelling, and immersive experiences to celebrate the final season of Stranger Things.